Interview with Estella Morales about her life and her experience with the Hispanic Chamber of Commerce of Greater Kansas City. She recounts getting involved with the chamber in the late 1980s as a liaison from City Hall, and was later elected to the board. She describes the chamber at that point as being mostly a social and promotional club that continued to grow in its outreach and business development efforts over the years, and their success in getting the greater business community to recognize what the value of the local Hispanic community. She recalls the work of leaders including CiCi Rojas, Miguel Meneses, and Charles Delgado, shares memories of Hector Barreto and his work with the local and national Hispanic chambers, and describes chamber programs including KC BizFest and Latinos of Tomorrow and the increasing role of women in the organization.